Advertising Boards

Designing Dynamic Graphics

When ResQ asked me to create moving graphics for the pitch-side advertising boards and stadium screens at the MKM Stadium, I knew the visuals had to be impactful. The challenge was to capture ResQ’s brand essence while engaging fans in the fast-paced atmosphere of a live match.

Concept & Design

I focused on creating bold, clear animations that resonated with both ResQ’s identity and Hull City’s colors. For the pitchside boards, the graphics had to be readable and eye-catching without being distracting. On the stadium screens, I took advantage of the larger space to craft more detailed animations that synced with the energy of the game.

Collaboration & Implementation

After multiple iterations and testing to ensure perfect performance in the stadium’s lighting, the graphics debuted on matchday. The response was fantastic—ResQ’s brand stood out, and the visuals added to the excitement of the game.

This project was a great blend of creativity and technical precision, and it was thrilling to see my work come to life in such a dynamic environment.